Each individual unique visit is tracked here along with the referring URL and time of visit. If the referring URL is not trackable, for example in an email message link, then it will show as Direct Traffic. The URL column is the page that the visitor finally landed on.
Each row below with a date and time stamp represents one unique visit. Once a person visits our site, they are counted as a single visit even if they re-visit many more times. If the visit resulted in a new sale/referral, then you will see a check mark in the converted column.